Social Media Coordinator/Specialist
Salary: $50K – $52K
1+ years (coordinator) or 3+ years (specialist) of professional social media experience planning and managing content in a corporate or agency setting required
Are you looking for an opportunity to make a significant and positive impact on a firm’s reputation with clients, peers, recruits, the media, and an entire industry? Apply to this Social Media Coordinator/Specialist job at a growing Boston law firm! You will be part of the driving force behind the content marketing engine.
Responsibilities
- Social Media Coordinator/Specialist will help enhance and implement the firm’s social media communications strategy
- Write, edit, publish and share engaging content daily, using SEO best practices for added impact
- Create simple graphics, videos, and digital content to enhance posts
- Maintain a social media calendar using SproutSocial
- Tag content for tracking and analytics
- Create campaigns around high-impact content and events
- Develop paid social media campaign strategies for targeted content
- Build out and maintain employee advocacy platform, Clearview Social, and provide group and individual training when necessary
- Ensure consistency of firm messaging on all social media platforms
- Stay up to date on new technology, and trends and input best ways to leverage them
- Monitor social media channels, campaigns, and analytics
- Conduct competitor analysis
- Set specific objectives and report on ROI
- Respond to queries and monitor social engagement
- Conduct trainings for the marketing team and attorneys on best practices for social media
Requirements
- Bachelor’s Degree, preferably in a relevant field, such as Marketing, Journalism, English, or Communications
- 1+ years (coordinator) or 3+ years (specialist) of professional social media experience planning and managing content in a corporate or agency setting
- Professional services marketing or corporate communications with relevant B2B content marketing and writing experience; law firm experience a plus
- Excellent writing and editing experience for marketing, external and social media communication
- Comfortable with social media platforms (LinkedIn, Twitter, Facebook, Instagram), social media schedulers (like SproutSocial), employee advocacy tools (like ClearviewSocial), and design software (like InDesign, PhotoShop, Ceros, Wibbitz)
- Possess excellent written and verbal communication skills
