Social Media Coordinator/Specialist #30129

by | Jun 28, 2022

Social Media Coordinator/Specialist

Salary: $50K – $52K

1+ years (coordinator) or 3+ years (specialist) of professional social media experience planning and managing content in a corporate or agency setting required

Are you looking for an opportunity to make a significant and positive impact on a firm’s reputation with clients, peers, recruits, the media, and an entire industry? Apply to this Social Media Coordinator/Specialist job at a growing Boston law firm! You will be part of the driving force behind the content marketing engine.


  • Social Media Coordinator/Specialist will help enhance and implement the firm’s social media communications strategy
  • Write, edit, publish and share engaging content daily, using SEO best practices for added impact
  • Create simple graphics, videos, and digital content to enhance posts
  • Maintain a social media calendar using SproutSocial
  • Tag content for tracking and analytics
  • Create campaigns around high-impact content and events
  • Develop paid social media campaign strategies for targeted content
  • Build out and maintain employee advocacy platform, Clearview Social, and provide group and individual training when necessary
  • Ensure consistency of firm messaging on all social media platforms
  • Stay up to date on new technology, and trends and input best ways to leverage them
  • Monitor social media channels, campaigns, and analytics
  • Conduct competitor analysis
  • Set specific objectives and report on ROI
  • Respond to queries and monitor social engagement
  • Conduct trainings for the marketing team and attorneys on best practices for social media


  • Bachelor’s Degree, preferably in a relevant field, such as Marketing, Journalism, English, or Communications
  • 1+ years (coordinator) or 3+ years (specialist) of professional social media experience  planning and managing content in a corporate or agency setting
  • Professional services marketing or corporate communications with relevant B2B content marketing and writing experience; law firm experience a plus
  • Excellent writing and editing experience for marketing, external and social media communication
  • Comfortable with social media platforms (LinkedIn, Twitter, Facebook, Instagram), social media schedulers (like SproutSocial), employee advocacy tools (like ClearviewSocial), and design software (like InDesign, PhotoShop, Ceros, Wibbitz)
  • Possess excellent written and verbal communication skills


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